By Stephen RegenoldDont just sell shoes. Solve Problems. Thatsthe pitch Somnio Running, a new company in Santa Cruz, Calif., gives retailerswhen talking about its line of high-end running shoes, which will be availablein May for about $125. Replica Omega 4810.33.01 De Ville Prestige Watch Touted as the world’s first trulycustomizable running shoes, Somnios three debut models can be tweakedand adjusted in a shop to match a runners unique anatomy and biomechanics.Its like a bike fit for your feet, said Sean Sullivan, the companyfounder and a bike industry veteran.The secret sauce in Somnios ()system includes three types of footbeds; cushion inserts with differingdensities for the heel and forefoot areas; and varus wedge inserts made to helpalign the foot and lower leg.
In total, when mixed and matched these components andcustom configurations can create 648 unique shoe types, including differentsetups for the right and left foot. In five years, this could be the waymost people will buy running footwear, Sullivan asserted. I was fitted for a pair of Somnio shoes earlier this weekat the Boulder Replica Omega 1495.71 Constellation Watch Center for Sports Medicine in Boulder, Colo., where Dr. AndyPruitt, an internationally-known athletic trainer, was hired as a consultant tohelp develop and refine the Somnio system. My custom shoes -- assembled after a10-minute treadmill run and a foot analyzation on Somnios measuring device --were made to help me correct a pronation problem and better align my ankles andhips.
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